Sunday, 24 August 2014

IS PUBLIC RELATIONS FOR YOU

Sometimes we chose careers with our eyes close and later realize it’s not what we want to do.in many cases this happens. I’ve grown to love Public Relations a lot. If you think Public Relations is the career for you maybe you should ask yourself a few questions first.

 
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·         Know what public relations are
Do we understand what Public Relations is and what a PRO does. Think about it, how we know that this is really what you want to do. Do we have those abilities of creating relationships and maintaining it with different stakeholders?
 
·         Interests
Public Relations as we all know is having interest of what goes on around us. Do we have a huge interest in what is happening every day and keeping up to date with trends? Are we interested in being part of these trends?
 
·         Level of communication
PR Officers we must be confident talking to a wide range of people. Also Public Relations Officer we have to have a high level of communication. That is a very important part of the career.  This is because we have to build and maintain relationships on a daily basis. Our communication skills does not only mean verbal but written as well.
 
·         Handling pressure
Being a Public Relations Officer we must be able to handle pressure because we have to keep to strict deadlines. We do know that Public Relations can be a very demanding profession. From events to press releases and press conferences. Dealing with the media on, on going basis.
 
·         Be innovative and move with times
       PR Officers we need to be aware of current trends and issues. Keeping up to date with the world around you is vital when counselling clients or brainstorming campaign ideas. We should know what has been done and what we can do better.
 Feel free to comment and hope the video explains more.

 
        

Wednesday, 20 August 2014

The WORLD of SOCIAL MEDIA



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Don’t we all just love social media? Posting stories on our Facebook accounts. Love sharing our pictures on Instagram.  Let’s not talk about being part of the hashtag(#) world of Twitter.

We often find it so easy to set up social media accounts. Some probably activated before we started tertiary education and be in the field of Public Relations, isn’t it? Yes that I know because that’s exactly what I did and I know many did as well. What we don’t realise is that we are portraying an image of ourselves.

Think about it, we are what we say, and our social network profiles say a lot about us. We should always try to use your social networks positively. This is in order to create a positive brand of ourselves.

What to do and what not to do or say                                         
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1.  Your personal profile photo and or other pictures

Taking pictures are a lot fun and we all love to. However when posting pictures on our social network accounts make sure that It is professional. This will help create a positive image of ourselves. It is the best times of our lives when we have fun and are surrounded by friends and family. Just make sure that those pictures won’t affect our chances of being hired one day or ruin the image we put up for ourselves.

2.   Basic information

We all heard of Google search? Yes Google is amazing and can view any information about who we are. So when creating our profile, make sure all information are true and honestly says who we are and what our values, morals are as well as what we do. We avoid stating anything that is not true about us.

3.   Posts

This is where it gets tricky. Don’t we love updating our statuses about anything and everything? This is our way of making sure our friends know what we up to. We should make sure what we say does not have any consequences. Therefore the best tip is to limit what we say and do not post any negative statuses about anything. We end up creating a negative brand for ourselves.

4.   Comments  

Comments are as important as what we post. Don’t we all believe that what we say can affect us, whether it’s positive or negative? Don’t just jump into conversations. Most importantly, think before we say anything.

5.  Simplicity

Its really just important that we keep our social networks simple. Keeping in mind what we want to say and stay to the point. This is because we don’t want our profiles to look to busy and confuse others.

That’s it for today and hope it helped! here's a little video for all to enjoy